Trade Promotion Strategies Best Practices Claude Cellich

ISBN:

Published: January 11th 2012

Kindle Edition

233 pages


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Trade Promotion Strategies Best Practices  by  Claude Cellich

Trade Promotion Strategies Best Practices by Claude Cellich
January 11th 2012 | Kindle Edition | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 233 pages | ISBN: | 5.37 Mb

Globalization has revolutionized how trade is conducted. New opportunitieshave been created, coupled with higher risks and increased competition.Firms involved in international trade have had to adapt to a rapidlychanging global environment to remainMoreGlobalization has revolutionized how trade is conducted. New opportunitieshave been created, coupled with higher risks and increased competition.Firms involved in international trade have had to adapt to a rapidlychanging global environment to remain competitive.

To assist exportorientedenterprises, particularly small and medium ones, national tradepromotion organizations have developed innovative strategies and incentives.Strategic considerations in trade promotion are examined in part I,while the national trade promotion initiatives considered most effectivehave been selected and presented as cases in parts II and III.

Throughoutthe book, readers are provided with the best available practices andexplanations of how a select group of trade promotion organizations havebecome relevant partners to their export-oriented enterprises.



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